Headline: Frank may have lost the match, but at least he still has his pride.
Subhead: Or at least for a few more seconds while Bill uploads the video straight to the Internet from his Xoom.
Illustration: The ad shows a man playing tennis using his iPad tablet as the rack. He is pale, scrawny, and maybe in his late teens/early twenties. He is sweating from the hot sun, and seems to be losing the match against a girl using a tennis racket. Another man is standing by watching the tennis match using his Motorola Xoom to take pictures and videos of the match. He is in his late twenties/early thirties, tan, buff, and in the shade drinking lemonade. The two tablets are distinguishable due to the silver apple for the iPad, and the sleek blackness of the Xoom.
Body Copy: There’s more than one way to use a tablet. And when the tablet is the Motorola Xoom, there’s even more. That video you just took? You could save it with the 32GB of storage. Otherwise you could edit and upload it to Facebook immediately using Wi-fi or Bluetooth. Maybe you want to e-mail to your co-worker using the fastest 4G service with Verizon. Or why not just play it back on the 10.1-inch HD LCD screen? Finally, a tablet that is impossibly easy, but impeccably made.
Mandatories: Looks like luxury. Feels like freedom. Sounds like Xoom.
Headline: The only thing worse than a first date bailing on you? The balcony bailing on you.
Illustration: The headline is in bold black font on top of the page, and the page has 2 main pictures, with 1 insert thumbnail picture. The picture on the left is of a Caucasian man in his late twenties leaning against the rail on a balcony, with his head in one hand, and a bouquet of roses in the other. It is nighttime, and the rail is composed of iron bars. He is dressed up in a suit, looking pathetic and remorse. The other picture on the right is of the same man falling off of the balcony due to the rusted rail collapsing. The bottom of the page has the body copy in a dark font. The inserted thumbnail picture is on the bottom right and shows a man’s hands using the WD-40 big blast can to spray the rusted iron bars. The slogan is underneath the body copy in a slightly bigger font, and is in a bold navy. A small picture logo of the WD-40 big blast can is in the lower left corner.
Body copy: The uses and benefits of WD-40 don’t end in the garage. They only begin there. Explore all the ways it can repair and protect everyday utilities, even rusted rails on the balcony. After all, life depends on balcony rails. Life depends on WD-40. Simple, quick, affordable, it just makes sense.
Mandatories: When you use WD-40 outside the garage, you never have to leave home. www.wd40.com.
Headline: The only thing worse than getting struck by lightning? Well nothing. But finding chewed gum stuck in your carpet definitely makes the list.
Illustration: The heading is in bold white writing over dark gray clouds on the top of the page. The middle of the page is just a single lightning bolt in a dark sky fading to a white carpet with pink chewing gum stuck in it. The bottom of the page is white with body copy in black font. An inserted thumbnail picture is added in the right corner, and shows a woman’s hands easily getting the gum out of the carpet using the WD-40 Smart Straw can. The slogan is underneath the body copy in a slightly bigger font, and is in a bold navy. A picture logo of the WD-40 Smart Straw can is in the lower left corner.
Body copy: The uses and benefits of WD-40 don’t end in the garage. They only begin there. Explore all the ways it can lubricate and remove unwanted residue from everyday utilities, even your favorite white carpet. Simple, quick, affordable, it just makes sense.
Ginger Bears (candy that taste like aaaassssss)
Headline: I can’t pound back beers with you tonight, but I can be there for you when your head pounds tomorrow.
Illustration: The ad features a small bar/pub full of middle age men and women. Ginger bear candies are sitting on stools at the bar. There is a sign hanging that says “Kareoke Night” and a man, roughly in his thirties, is drunkenly singing and causing a scene. Some people have their phones out taking pictures/video. The heading is on the top of the page in bold black letters, body copy on the bottom, and mandatory headline on lower right.
Body Copy: Why worry about the flavor of ginger when the video of your intense rendition of “Take Me Home Tonight,” could potentially end up on youtube? Besides it’s about tiem there’s a candy with a sweet-spicy-ginger-zing. Especially since ginger is known to provide hangover relief. Isn’t it about time you tried Australia’s finest candy?
Mandatories: “An Australian-feel, and a zing that’s unreal. Ginger bears.” A small logo of a bag of Ginger Bears.The product package is a bag that has is vertical stripes of yellow and orange (yellow is mentally stimulating and orange activates appetite). The font color is blue (complimentary color of orange) and bold in the title “Ginger Bears.” Actual pictures of ginger bears (not cartoons) are piled one on top of the other on the bottom of the package.
Tabasco. It will make anything hotter. Except your blind date.
Tabasco. It will turn blandness to brilliance. But don't pour it on your math teacher.